The nudge® engagement platform empowers financial institutions to connect with account holders at the right place and time using targeted geo-notification through the Access Softek mobile banking solution

- FOR IMMEDIATE RELEASE FINANCIAL/BUSINESS MEDIA -

SHARON CARNAGHI, VP OF MARKETING • 331-223-2709 • scarnaghi@accesssoftek.com

JAMES BURDINE, CMO • 415-952-7598 • james@larky.com

ANN ARBOR, Michigan  – February 20, 2020 ─ Today, fintech and geo-location marketing leader Larky announced a reseller partnership to bundle the nudge® geo-location and engagement technology into Access Softek’s cutting-edge mobile banking app.

Digital banking developer, Access Softek will deploy theirright place/right time technology to their financial institution clients. Theinnovative nudge® code library empowers financial institutions to connect withtheir audience at the right place and time using targeted geo-notifications topromote loan offers to account-holders with contextually relevant messaging.

“Focused on continual innovation ourselves atAccess Softek, our partnership with Larky is a great fit,” stated Chris Doner, CEO and owner ofAccess Softek, Inc. “Bundling Larky’s nudge® geo-location and engagement technologyinto our mobile banking app furthers our ability to provide financialinstitutions and the end consumer a high-quality mobile bankingexperience.”

Gregg Hammerman, CEO of Larky, comments, "We are thrilled topartner with Access Softek. Our location-based platform enables financialinstitutions to send account-holders contextually relevant notifications fromtheir mobile-banking app when they are near a specific location where thefinancial institution wants to promote a specific product or service. Thisincreases cross-selling opportunities for the FI and encourages account holderengagement at the most convenient time for the user." 

Is your financial institution ready to send targetedgeo-notifications? Contact us today nudge@larky.com or LearnMore@AccessSoftek.com

About Larky

Larky, an Ann Arbor, MI based company, builds fintech engagementand loyalty programs that help financial institutions, health insurers,universities, and media companies connect with their audience at the right timeand place. Larky's nudge® code library and private label mobile engagementplatform power relevant right place/right time communications.

About Access Softek, Inc.

Access Softek, Inc. lives on the cutting-edge of digital banking technology. Dedicated to innovation and continually improving the member experience, Access Softek’s most recent innovations include: an easy-to-use automated investment tool completely integrated within mobile and online banking; biometric call center authentication designed to improve security and reduce call times; and a fraud control tool which uses machine learning and a deep neural network to prevent fraud. These are the latest steps in Access Softek’s history of innovative digital banking firsts, which include the first app-based mobile banking; first web-based Personal Financial Management (PFM); and first triple play of app, WAP, and SMS banking. Since 2004, Access Softek has continued to deliver industry firsts to over 400 bank and credit union customers from its Berkeley, California headquarters. Learn more at AccessSoftek.com.