Recognizing the Year’s Most Impactful Push Notification Campaigns on the Larky nudge® Platform

Ann Arbor, Michigan, August 6, 2025 — Larky, the market leader in account holder engagement technology, is thrilled to announce the winners of the 2nd Annual nudgie Awards. These awards honor the most creative, innovative, and results-driven push notification campaigns built on the Larky nudge® platform.

As more financial institutions embrace real-time, mobile-first communication strategies, Larky’s platform continues to deliver unparalled results, driving engagement rates 7x - 10x higher than traditional channels. This year’s winning campaigns demonstrate how timely, personalized messages deepen relationships, build trust, and deliver tangible impact for account holders.

The 2025 nudgie Awards recognize excellence across various categories, showcasing the best in digital communication strategies, including:

• Best Original nudge Campaign
• Most Creative Call to Action
• Outstanding Use of Emoji in a CD Promotion
• Most Innovative Use of Geolocation
• Exceptional Community Engagement
• Most Attention-Grabbing Fraud Alert
• Best Breakthrough Use of nudge®
• Best Debut Campaign
• Best Performance in ROI

Co-hosted by industry strategist and fintech thought leader Dave DeFazio, the nudgie Award ceremony will unveil the winners through a series of exclusive video clips available on Larky’s LinkedIn page at https://www.linkedin.com/company/larky starting today.

“Every year, our clients raise the bar,” said Gregg Hammerman, CEO of Larky. “This year’s winning campaigns represent the best of what’s possible, turning communication into connection and engagement into measurable results.”

The selection process for this year’s nudgie Awards involved a panel of industry experts and Larky's senior leadership team, who carefully reviewed and evaluated each nomination based on rigorous criteria, including creativity, impact, user engagement, and alignment with strategic goals. This robust approach highlights our clients' exceptional work and sets a high standard for excellence in digital engagement.

As a testament to their achievements, each recipient will be honored with an exclusive Larky nudgie Award trophy, symbolizing excellence in their respective categories.

About Larky
Larky, the market leader in consumer engagement technology, empowers financial institutions to proactively connect with their audience in the right place at the right time. The company advances digital transformation in the banking sector through its Larky nudge^® platform, which delivers tailored turnkey push notification campaigns to selected account holders. For more information, visit https://nudge.larky.com and follow Larky on LinkedIn.