Celebrating Creative Excellence in Push Notification Campaigns on the Larky nudge® Platform

Ann Arbor, Michigan, July 23, 2025 — Larky, the market leader in account holder engagement technology, is proud to unveil the nominees for the 2nd Annual nudgie Awards. The nudgies recognize the most creative, high-impact, and results-driven push notification campaigns on the Larky nudge® platform, celebrating the credit unions and banks that are redefining what it means to connect with account holders in the right place at the right time.

Now in its second year, the nudgie Awards continue to spotlight standout campaigns that go beyond expectations, blending creativity with strategy to deliver real value. This year’s categories include:

• Best Original nudge Campaign
• Most Creative Call to Action
• Outstanding Use of Emoji in a CD Promotion
• Most Innovative Use of Geolocation
• Exceptional Community Engagement
• Most Attention-Grabbing Fraud Alert
• Best Breakthrough Use of nudge®
• Best Debut Campaign
• Best Performance in ROI

“The creativity on display this year is incredible,” said Gregg Hammerman, CEO of Larky. “We’re consistently inspired by the innovative ways our clients are using the platform to deliver timely, relevant, and engaging messages to their members and customers. The nudgies are our way of shining a spotlight on that ingenuity.”

Nominations were selected throughout May, drawing from a wide range of standout campaigns across Larky’s nationwide client base. Whether it’s a clever CD promo with just the right emoji or a heartfelt community-driven alert, each nominee exemplifies the strategic value of proactive engagement.

"Banking is no longer just about great products, it's about great timing.” said Dave DeFazio, Chief Strategy Officer, StrategyCorps and this year’s nudgie Award co-host. “The nudgie Awards spotlight the banks and credit unions that understand how to deliver value in the exact moment it matters most. The institutions being recognized are leading the way in turning engagement into real impact."

Larky invites all nominated institutions to join the celebration and share their success stories. Winners will be announced starting August 6th, 2025, through special video highlights from our award ceremony.

Starting today, nominees will be introduced one category at a time on Larky’s LinkedIn page.

About Larky
Larky, the market leader in consumer engagement technology, empowers financial institutions to proactively connect with their audience in the right place at the right time. The company advances digital transformation in the banking sector through its Larky nudge^® platform, which delivers tailored turnkey push notification campaigns to selected account holders. For more information, visit https://nudge.larky.com and follow Larky on LinkedIn.