Michigan State University Federal Credit Union Partners with Larky to Help Drive Member Engagement

Posted on

September 23, 2021


Angela Applebee


Media Contact: 415-952-7598 • media@larky.com


ANN ARBOR and EAST LANSING, Michigan, September 23, 2021 - Michigan State University Federal Credit Union (MSUFCU), the largest university-based credit union in the world, partners with Larky, a leader in community engagement technology, on the path to provide personalized experiences for over 300,000 members.

Empowering financial institutions with innovative technology

Michigan State University Federal Credit Union is at the forefront of introducing the latest technology to traditional financial institutions. In 2020, they established "The Lab," which works as a proving ground for ideas. The Lab fosters partnerships with fintech startups while training MSUFCU's own team to work with new products. This process is unique because it creates a smooth transition from idea to implementation while forging deep connections with innovative companies.

The Larky Nudge® engagement platform fit perfectly into this incubation model and led to the Ann Arbor-based company becoming an innovation partner.

"We are looking forward to finding unique ways to incorporate Larky, a Michigan-based business, to enhance our member experience." says Ami Iceman-Haueter, AVP of Research and Digital Experience at MSUFCU.

On the path to personalization

Larky's solutions help engage account holders with one-to-one communications when it matters most. Tailored push notifications are designed to direct account holders to products and services that are best fit for their unique situations. The Larky Nudge® platform will integrate with MSUFCU's existing mobile application and adds high-impact new functionality to deliver value to all members of the ecosystem.

"MSUFCU is an established leader in leveraging technology to deliver exceptional member experiences. We are thrilled to partner with them to enhance member communications and strengthen relationships between the credit union and its members," says Gregg Hammerman, CEO of Larky.

The partnership between MSUFCU and Larky unlocks new possibilities for personalizing the credit union's services. It also proves MSUFCU's The Lab to be a success in the larger trend of traditional financial institutions embracing digital innovations.

About Michigan State University Federal Credit Union

Founded in 1937, MSUFCU has a national reputation for excellence and has received several top industry and workplace awards, including being named as a Top Workplace in the large employer category by the Detroit Free Press for eight consecutive years, a Top 100 Best Workplaces for Women by Fortune for three consecutive years and one of the top five Michigan credit unions by Forbes Best-in-State Credit Unions. MSUFCU was named a Best Workplace in Financial Services and Insurance by Fortune Magazine for two consecutive years and has been certified as a Great Place to Work® for seven consecutive years. MSUFCU has also been recognized by the Credit Union National Association, recently winning first place for the people-helping-people philosophy 2020 Louise Herring Award. MSUFCU is headquartered in East Lansing, MI, has 21 branches, nearly 308,000 members, over $6.2 billion in assets and more than 900 employees. For more information, visit msufcu.org.

About Larky

Larky is the market-leading provider of consumer engagement technology, advancing digital transformation in the mobile banking sector. Larky helps financial institutions connect with their account holders at the right place and right time. Available for any mobile banking app, the Larky Nudge® platform maximizes engagement through tailored communications, in-app messaging, and mobile push notifications. The platform offers the best online banking experience through true banking personalization for all. Designed to help grow revenues, Larky's digital banking services provide financial institutions a competitive edge. Larky activates your content with account holders, further connecting them with your brand. For more information, visit Larky.com.

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