Celebrating Creative Excellence in Push Notification Campaigns on the Larky nudge® Platform

Ann Arbor, Michigan, July 8, 2026 — Larky, the market leader in account holder engagement technology, is proud to unveil the nominees for the 3rd Annual nudgie Awards. The nudgies recognize the most creative, high-impact, and results-driven push notification campaigns on the Larky nudge® platform, celebrating the credit unions and banks that are redefining what it means to connect with account holders in the right place at the right time.

Now in its third year, the nudgie Awards continue to spotlight standout campaigns that go beyond expectations, blending creativity with strategy to deliver real value.

This year’s categories include:

• Best Overall nudge Campaign
• Most Impactful Data-Triggered nudge®
• Outstanding Use of Emoji
• Most Innovative Use of Geolocation
• Exceptional Community Engagement
• Most Attention-Grabbing Fraud Alert
• Pioneering Use of nudge®
• Best Debut Campaign
• Best Performance in ROI
• Compelling Card Promotion of the Year

“The creativity on display this year continues to raise the bar,” said Gregg Hammerman, CEO of Larky. “We’re consistently inspired by the thoughtful, timely, and effective ways our clients are using the platform to connect with members and customers. The nudgies are our way of celebrating the work behind those moments.”

Nominations were selected from a wide range of standout campaigns across Larky’s nationwide client base. From data-triggered outreach and fraud alerts to community engagement, card promotions, and geolocation-based campaigns, each nominee reflects the strategic value of proactive account holder engagement.

“Financial institutions are being asked to deliver more relevant, more personalized experiences every day,” said Elizabeth Osborne, Senior Managing Director, Operations at Jack Henry and this year’s nudgie Award co-host. “The nudgie Awards recognize the banks and credit unions that are meeting that moment with creativity, purpose, and a clear understanding of what their account holders need.”

Larky invites all nominated institutions to join the celebration and share their success stories. Winners will be announced starting Monday August 3rd, through special video highlights from the award ceremony that will be posted on LinkedIn.

Starting Monday, July 13th, nominees will be introduced one category at a time on Larky’s LinkedIn page.

About Larky

Larky, the market leader of account holder engagement technology, empowers financial institutions to proactively connect with their audience in the right place, at the right time. The company advances digital transformation in the banking sector through its Larky nudge® platform, which delivers tailored turnkey push notification campaigns to selected account holders. For more information, visit https://nudge.larky.com. Follow Larky on LinkedIn.