To help more financial institutions integrate tailored messaging into their mobile banking applications, Larky teamed up with Finastra to offer nudge® as a built-in feature of Fusion Digital Banking. Discover how this collaboration is empowering financial institutions to run targeted marketing campaigns that are up to five times more effective than traditional advertising methods.

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With nudge® Digital Banking, financial institutions can access a wide range of simple, yet highly effective marketing tools and start using them in a matter of hours.

Gregg Hammerman, CEO and Co-founder, Larky

The benefits

• Smart messaging capability
• User-friendly navigation
• After clicking on notifications, users visit client landing pages for an average of 13 minutes
• 6% click through rate from targeted push notifications
• 5x more effective than traditional blanket billboard or radio advertising

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