Delivering Personalized Services in the Digital Age

Posted on

July 16, 2021

by

Finastra

To help more financial institutions integrate tailored messaging into their mobile banking applications, Larky teamed up with Finastra to offer nudge® as a built-in feature of Fusion Digital Banking. Discover how this collaboration is empowering financial institutions to run targeted marketing campaigns that are up to five times more effective than traditional advertising methods.

With nudge® Digital Banking, financial institutions can access a wide range of simple, yet highly effective marketing tools and start using them in a matter of hours.

Gregg Hammerman, CEO and Co-founder, Larky

The benefits

  • Smart messaging capability
  • User-friendly navigation
  • After clicking on notifications, users visit client landing pages for an average of 13 minutes
  • 6% click through rate from targeted push notifications
  • 5x more effective than traditional blanket billboard or radio advertising

May be interesting

Delivering Personalized Services in the Digital Age

Delivering Personalized Services in the Digital Age

Larky has teamed up with Finastra to offer nudge® as a built-in feature of Fusion Digital Banking. 

Learn More
Larky Strengthens its Advisory Board with Appointment of Veteran Community Banking and Payments Expert Doug Leighton

Larky Strengthens its Advisory Board with Appointment of Veteran Community Banking and Payments Expert Doug Leighton

Doug Leighton, a financial industry sales leader with 23+ years of experience at Visa and beyond, joins the advisory board of Larky, an innovative fintech company that helps financial institutions connect with account holders at the right time and place.

Learn More
The Risk of Non-Traditional Financial Institutions

The Risk of Non-Traditional Financial Institutions

Non-traditional financial institutions can spend more than $100 million a year on advertising. More traditional FIs may not be able to compete with without the proper tools. Fortunately, FIs can utilize targeted messages and contextually relevant notifications

Learn More

Newsletter

Ready to send timely alerts to your audience?

Bundle our proven targeted mobile messaging technology by integrating
the easy-to-implement code library into your apps.

Request a Demo