The relationships consumers have with their phones say agreat deal about how they spend money and how they connect with the outsideworld.

These are critical aspects of engagement for financialinstitutions to understand. As increasing numbers of account holders use theirphones for banking needs, engaging them where they are is essential as digitaltransactions become a mainstream form of business.

With that, financial institutions should not discount theimportance of push notifications. For those unfamiliar with them, pushnotifications are small, quick messages that appear on a user's phonelock-screen.

While they have become a staple in mobile marketing,financial institutions are just starting to use push notifications to theiradvantage.

Focus on what matters toyour audience

Advertising in the financial industry focuses on keepingaccount holders informed of products and services they may not know about. Thiscan be especially helpful when launching new offerings that help differentaudiences.

For example, promotions on car loans may help new parents,and new savings accounts may be beneficial to account holders with children.

Save time with the banking experience

Waiting at a branch is no longer as palatable or productiveas it used to be. Financial institutions are more likely to lose customers thelonger they have to wait in line or wait for a loan officer.

Push notifications can let account holders know when someoneis available to help them or can notify them that their appointment is close athand.

Create excitement

Not every push notification is anticipated or welcomed.Advertising fatigue is a genuine concern, and any mobile marketing strategymust take this into account. Therefore, push notifications should create sometype of palatable buzz that drives interest instead of an inconvenience.

Make life easier

Life is tough enough with everything account holders have toremember, especially passwords and various deadlines. You will be surprisedwith how gentle reminders through push notifications can increase engagement.

While these guidelines provide a basic framework on how toestablish effective push marketing campaigns, creating a personalized andeffective strategy takes a dedicated partnership with a company experiencedwith the digital marketplace.

Make Larky thefirst choice for a strategic partnership. Larky generates compellinggeo-targeted mobile engagement platforms for financial institutions of allsizes. The company has years of experience developing specialized campaignsthat reach target audiences with the right message at the right time.

Larky developed its expertise through countlessconversations with industry leaders and clients on how account holders seekfinancial solutions and maintain business relationships.

Larky's knowledge and strategies continue to influence itsofferings as the evolution of mobile technology changes the financial industry.This is especially important to small financial institutions that may not havethe resources of large banks.

As you consider your strategies for maximizing theopportunities that come with the digital marketplace, experience the advantageof working with a forward-thinking company. To learn more, contact Larky.