In today’s digital-first world, financial institutions are in serious competition for their account holders’ attentions. Between surfing Netflix for the latest show to watch, ordering In takeout for dinner, working from home and balancing online learning, people today have a barrage of companies all vying for their attention. In order to stand out in a sea of crowded digital faces, it’s important to market in a way that drives engagement and is more personal and less formal for your account holders than traditional methods.

What’s the best way to do that? Consider in-app notifications through your mobile banking app. According to Moengage, the financial industry enjoys the highest opt-in rates for push notifications out of any industry. While many already take advantage of that permission to let their app users know about important items like low account balances or overdraft fees, you can take that a step further.

Typically, people think of the financial industry as a bunch of stuffed shirts sitting up in their offices counting their money. But in fact, many community banks and credit unions are local fixtures – sponsoring fun runs for charity, serving up dinner at the local soup kitchen or volunteering time at the animal shelter. What better way to promote a local presence than to be where the community is? Push notifications embody this exact attitude. Using push notifications, banks and credit unions can alert their account holders to services they might not be aware of, based on where they are (e.g., the grocery store, the hardware store or the car dealership) or let them know about an upcoming community event you’re sponsoring next week. Just remember: Be careful with your newfound power – you don’t want to send so many notifications that your app users get annoyed and turn off the feature.

Digital transformation is driving the need for financial institutions like banks and credit unions to think faster than ever. With so many digital facets competing for everyone’s attention, it’s important to keep it personal even as mobile banking continues to dominate over in-person branch visits. Using in-app notifications to alert your account holders about new financial services or critical branch information keeps everyone in the know while they’re on the go.

Looking for a unique way to get your account holders’ attention while they’re glued to their phones 24/7? Larky nudge® offers tailored in-app messaging for financial institutions to help them grow and maintain relationships with their account holders. Visit https://nudge.larky.com to learn more.

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