Updates

Case Study: Michigan State University Federal Credit Union

Case Study: Michigan State University Federal Credit Union

Michigan State University Federal Credit Union struggled with several challenges before adopting Larky to solve their member engagement needs.

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People Driven Credit Union Selects Larky’s nudge®

People Driven Credit Union Selects Larky’s nudge®

Larky, a fintech provider proactively connecting financial institutions with their audience in the right place and at the right time, has partnered with Southfield, Mich.-based People Driven Credit Union. 

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4 ways to personalize your marketing campaigns

4 ways to personalize your marketing campaigns

50 percent of people want personalization from their financial institution. We’ll review some strategies you can use to personalize your own marketing campaigns to your account holders.

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How hyper personalization drives member engagement

How hyper personalization drives member engagement

People want personalization from their financial institutions, but they aren't always getting it. Here's why that should change.

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Why you must use mobile push notifications to be successful in marketing

Why you must use mobile push notifications to be successful in marketing

Push notifications are an essential component to any successful digital marketing strategy. Here's why.

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How to improve account holder relationships

How to improve account holder relationships

With fewer account holders visiting branches regularly, financial institutions must focus on optimizing their digital channels for maximum engagement. Here's how.

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How contextual personalization creates successful customer engagement

How contextual personalization creates successful customer engagement

In a digital-first world where banking apps are now the norm, how do banks stand out to customers? How do credit unions keep their members happy with a highly personalized approach that treats them as individuals? Contextual personalization.

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Increase consumer engagement with third-party integrations

Increase consumer engagement with third-party integrations

Financial institutions can (and should) leverage existing technology to keep up with account holder demand. 

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How to use predictive financial service recommendations

How to use predictive financial service recommendations

Financial institutions today have easy access to programs that predict the financial needs of their account holders, but surprisingly few take advantage of these tools. Here's how to change that.

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