Updates

MSUFCU rolls out Larky nudge® to full membership base

MSUFCU rolls out Larky nudge® to full membership base

Michigan State University Federal Credit Union has officially launched the Larky nudge® platform to their entire membership base -- more than 300,000 members!

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3 reasons banks why are falling behind their digital bank competitors

3 reasons banks why are falling behind their digital bank competitors

Neobanks, or digital banks, have seen a great rise in popularity in the past three years. What does this mean for the more traditional bank or credit union?

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Case Study: Michigan State University Federal Credit Union

Case Study: Michigan State University Federal Credit Union

Michigan State University Federal Credit Union struggled with several challenges before adopting Larky to solve their member engagement needs.

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People Driven Credit Union Selects Larky’s nudge®

People Driven Credit Union Selects Larky’s nudge®

Larky, a fintech provider proactively connecting financial institutions with their audience in the right place and at the right time, has partnered with Southfield, Mich.-based People Driven Credit Union. 

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4 ways to personalize your marketing campaigns

4 ways to personalize your marketing campaigns

50 percent of people want personalization from their financial institution. We’ll review some strategies you can use to personalize your own marketing campaigns to your account holders.

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How hyper personalization drives member engagement

How hyper personalization drives member engagement

People want personalization from their financial institutions, but they aren't always getting it. Here's why that should change.

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Why you must use mobile push notifications to be successful in marketing

Why you must use mobile push notifications to be successful in marketing

Push notifications are an essential component to any successful digital marketing strategy. Here's why.

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How to improve account holder relationships

How to improve account holder relationships

With fewer account holders visiting branches regularly, financial institutions must focus on optimizing their digital channels for maximum engagement. Here's how.

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How contextual personalization creates successful customer engagement

How contextual personalization creates successful customer engagement

In a digital-first world where banking apps are now the norm, how do banks stand out to customers? How do credit unions keep their members happy with a highly personalized approach that treats them as individuals? Contextual personalization.

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