Onboarding: Retain New Account Holders

The Cost to Acquire new account holders continues to increase while the trend that 25% of new account holders abandoning a new FI maintains the same rate. Targeting right place, right time onboarding messaging to new account holders is a great tool to integrate a digital first or mobile-only audience into the FI. Larky’s nudge® […]

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How To Create Meaningful Touchpoints in an Account Holder’s Journey

Gaining customers through quality online experiences is something financial institutions strive for in today’s mobile society. While brick-and-mortar locations still comprise the majority of a financial institution’s business, mobile engagement has become a mainstream method of increasing account holders. With that, creating meaningful touchpoints is an essential aspect of any mobile engagement campaign. For the […]

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Helpful Tips to Maximize Customer Lifetime Value

The key to long-term success is not necessarily based on how many customers a business can acquire. Indeed, growing sales (and therefore a customer base) is beneficial, but in today’s financial world, keeping loyal account holders is easier and less costly than gaining new ones. See the potential For this reason, community banks and credit […]

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Four Ways Push Notifications Can Increase Engagement

The relationships consumers have with their phones say a great deal about how they spend money and how they connect with the outside world. These are critical aspects of engagement for financial institutions to understand. As increasing numbers of account holders use their phones for banking needs, engaging them where they are is essential as […]

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How to re-engage account holders by prioritizing user experience

Increase audience engagement by improving your UX

The experience an account holder has when interacting with the customer service department, an app interface, or a particular product impacts how committed the person is to a financial institution. User experience (UX) refers to the overall feeling an account holder has about his or her financial institution (FI). Therefore, by prioritizing positive UX programs, […]

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