How account holder segmentation can help your financial institution

Whether you represent a new bank or a credit union, knowing how to improve account holder relationships is essential to your operational success. One of the most effective ways to accomplish this objective is by learning more about your audience. The reason is simple: Understanding account holders on a granular level can help your financial […]

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Increase Card Swipes

Larky’s nudge® engagement platform pushes the right promotion to your account holders at the right time. In the age of mobile first, mobile forward banking, your FI needs to be where your audience is while account holders are considering a purchase. Is your marketing team ready to use geo-location to send targeted, relevant messages to […]

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