How To Improve Audience Outreach With Lock-Screen Messaging

For any modern financial institution (FI), one-to-one communication proves to be a valuable messaging tool. In its purest form, it can be used for payment reminders or holiday greetings. But with the right solutions, it can be harnessed to improve your direct outreach to account holders. Two-thirds of smartphone users enjoy receiving service-based text messages […]

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How to Keep a Consistent Brand Voice Across All Channels

Community financial institutions (FIs) realize that their brand voice is their distinct identity, but creating an identifiable tone is not enough in itself. Your FI’s brand voice needs to be consistent across all channels to maintain its unmistakable quality and appeal to audiences. The importance of a brand voice Your brand voice is the initial […]

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Managing Expectations for Push Notifications

The hallmark of mobile marketing campaigns is the push notification. For the uninitiated, a push notification is essentially a message on the lock screen of a mobile device from a company or business that reminds the user of an upcoming event, sale or opportunity. As more businesses become a part of the digital marketplace, push […]

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Top Lead Generation Trends in 2020

Lead generation is the lifeblood of growth in the online marketplace. A successful campaign is agile and responds to the ever-changing landscape of innovation. Read on to learn which lead generation trends will garner the best ROI in 2020. 1. Automation Carefully segmenting your data and sharing content that is relevant and personalized is arguably […]

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