Best Practices for Managing Advertising Data

Data is only as good as the planned campaign for understanding an audience, establishing new touch points, and maximizing current ones. However, a financial institution (FIs) must refine the practices surrounding data management to focus their messages and identify efficient channels for reaching current and future account holders. Larky, a financial institution specialist, suggests using […]

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Promote Loans at Boat Shows

Your FI offers competitive interest rates, no application fees, and the option to make balloon payments, but will your account holders remember your loan programs while they enjoy the Boat Show? Promoting loan offers to your audience at the right place and time means talking to your account holders about what is important to them. […]

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Promote Mortgage Rates at Open Houses

Your FI offers competitive mortgage rates, no application fees, and 10 to 30 year terms, but will your account holders think of your loan programs while they are house-hunting? Promoting loan offers to your audience at the right place and time means talking to your account holders about what is important to them. Targeting right […]

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Integrating FI branches into the omnichannel experience

Mastering the digital marketplace isn’t only essential for retailers. Financial institutions must take advantage of new revenue sources and touchpoints that mobile advertising creates. With a growing number of account holders conducting financial transactions through web interfaces, personal computers and mobile devices, the number of human interactions may decline over the next decade. The future […]

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Onboarding: Retain New Account Holders

The Cost to Acquire new account holders continues to increase while the trend that 25% of new account holders abandoning a new FI maintains the same rate. Targeting right place, right time onboarding messaging to new account holders is a great tool to integrate a digital first or mobile-only audience into the FI. Larky’s nudge® […]

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How To Create Meaningful Touchpoints in an Account Holder’s Journey

Gaining customers through quality online experiences is something financial institutions strive for in today’s mobile society. While brick-and-mortar locations still comprise the majority of a financial institution’s business, mobile engagement has become a mainstream method of increasing account holders. With that, creating meaningful touchpoints is an essential aspect of any mobile engagement campaign. For the […]

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Increase Card Swipes

Larky’s nudge® engagement platform pushes the right promotion to your account holders at the right time. In the age of mobile first, mobile forward banking, your FI needs to be where your audience is while account holders are considering a purchase. Is your marketing team ready to use geo-location to send targeted, relevant messages to […]

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Use Targeted Messages to Influence Buyer Intent

Larky’s nudge® engagement platform enables marketers to target consumers while they are considering a purchase. In the age of mobile first, mobile forward banking, your FI needs to be where your audience is while account holders are considering a purchase. Is your marketing team ready to use geo-location to send targeted, relevant messages to your […]

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5 Minute Set-up to Send Targeted Messages

Larky’s nudge® engagement platform empowers marketers to get up-and-running quickly, adding geo-location engagement to marketing campaigns without the IT Department needing to take any action. Is your marketing team ready to use geo-location to send targeted, relevant messages to your account holders? Great Fintech solutions can be quickly turned on, making it easy for your […]

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Target Offers to Key Audience Segments

Larky’s nudge® engagement platform helps Financial Institutions rethink two age-old marketing ROI questions: 1) how many of my audience members does my FI reach with its billboard spend? 2) how do I target my creditworthy, qualified consumers with the right loan offer at the right place and time? Larky vs. Billboards. We can help. We’d […]

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