What financial institutions should know about geo-notifications

Do you ever notice that your phone chimes whenever you’re near your favorite restaurant with a promotion about a new appetizer or drink special? Have you become accustomed to receiving a conveniently timed message about a sale that’s going on when you drive past a mall? For some, these may be well-placed cases of serendipity; […]

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Helpful Tips to Maximize Customer Lifetime Value

The key to long-term success is not necessarily based on how many customers a business can acquire. Indeed, growing sales (and therefore a customer base) is beneficial, but in today’s financial world, keeping loyal account holders is easier and less costly than gaining new ones. See the potential For this reason, community banks and credit […]

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Use Targeted Messages to Influence Buyer Intent

Larky’s nudge® engagement platform enables marketers to target consumers while they are considering a purchase. In the age of mobile first, mobile forward banking, your FI needs to be where your audience is while account holders are considering a purchase. Is your marketing team ready to use geo-location to send targeted, relevant messages to your […]

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How mobile technology is transforming the financial sector

A decade after Apple’s famous “There’s an app for that” campaign debuted, it can be said literally that the world runs on smartphone apps. Apps help us navigate traffic (Waze), order dinner delivery to our front door (DoorDash), get a ride in the blink of an eye (Lyft) and even manage our vacations (Orbitz). With […]

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Increasing FI Brand Awareness and Loyalty in a Noisy Marketplace

We help FIs achieve greater brand awareness and increase loyalty. Every day, we listen and learn from FIs about their need to promote targeted messages in a noisy marketplace. Here’s an infographic overview of how we help FIs engage with key segments of their audience with right place, right time contextually relevant messaging. Our conclusions […]

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How to re-engage account holders by prioritizing user experience

Increase audience engagement by improving your UX

The experience an account holder has when interacting with the customer service department, an app interface, or a particular product impacts how committed the person is to a financial institution. User experience (UX) refers to the overall feeling an account holder has about his or her financial institution (FI). Therefore, by prioritizing positive UX programs, […]

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Location-driven engagement for every mobile banking app

Larky nudge® - Geo-Targeted. Relevant. Now.

Nudge empowers financial institutions to connect with their audience at the right place and time using targeted geo-notifications. […]

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