How account holder segmentation can help your financial institution

Whether you represent a new bank or a credit union, knowing how to improve account holder relationships is essential to your operational success. One of the most effective ways to accomplish this objective is by learning more about your audience. The reason is simple: Understanding account holders on a granular level can help your financial […]

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How To Improve Audience Outreach with Lock-Screen Messaging

For any financial institution (FI), meeting the anytime-anywhere needs of account holders must be the top priority to hold their own against competitors. Brand exposure is required to highlight this incremental value and improve account holder loyalty. This is especially true with the emergence of younger audiences, which has highlighted brand outreach as an essential […]

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Engage Millennial and Gen-Z Account Holders with an Audience-Level Approach

As innovation takes the financial sector by storm, account holders are demanding more than ever from their financial institutions (FIs). This especially holds for millennials and Gen Z, who appreciate solutions with next-level customization and seamless integration. For these audiences, run-of-the-mill financial products don’t cut it anymore, regardless of the bank or credit union label […]

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Helpful Tips to Maximize Customer Lifetime Value

The key to long-term success is not necessarily based on how many customers a business can acquire. Indeed, growing sales (and therefore a customer base) is beneficial, but in today’s financial world, keeping loyal account holders is easier and less costly than gaining new ones. See the potential For this reason, community banks and credit […]

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Four Ways Push Notifications Can Increase Engagement

The relationships consumers have with their phones say a great deal about how they spend money and how they connect with the outside world. These are critical aspects of engagement for financial institutions to understand. As increasing numbers of account holders use their phones for banking needs, engaging them where they are is essential as […]

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5 Minute Set-up to Send Targeted Messages

Larky’s nudge® engagement platform empowers marketers to get up-and-running quickly, adding geo-location engagement to marketing campaigns without the IT Department needing to take any action. Is your marketing team ready to use geo-location to send targeted, relevant messages to your account holders? Great Fintech solutions can be quickly turned on, making it easy for your […]

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How mobile technology is transforming the financial sector

A decade after Apple’s famous “There’s an app for that” campaign debuted, it can be said literally that the world runs on smartphone apps. Apps help us navigate traffic (Waze), order dinner delivery to our front door (DoorDash), get a ride in the blink of an eye (Lyft) and even manage our vacations (Orbitz). With […]

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Increasing FI Brand Awareness and Loyalty in a Noisy Marketplace

We help FIs achieve greater brand awareness and increase loyalty. Every day, we listen and learn from FIs about their need to promote targeted messages in a noisy marketplace. Here’s an infographic overview of how we help FIs engage with key segments of their audience with right place, right time contextually relevant messaging. Our conclusions […]

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