How To Improve Audience Outreach with Lock-Screen Messaging

For any financial institution (FI), meeting the anytime-anywhere needs of account holders must be the top priority to hold their own against competitors. Brand exposure is required to highlight this incremental value and improve account holder loyalty. This is especially true with the emergence of younger audiences, which has highlighted brand outreach as an essential […]

Read More…

Helping Community FIs Communicate Reopening

Helping Community FIs Communicate Reopenings

As the Larky team works with our community financial institution clients, prospects, and strategic partners, we learn new ways in which they are supporting their communities. We also listen to them explain their challenges and needs in reaching account holders during the COVID-19 epidemic. Their latest concern: communicating to account holders as branches reopen. A […]

Read More…

Integrating FI branches into the omnichannel experience

Mastering the digital marketplace isn’t only essential for retailers. Financial institutions must take advantage of new revenue sources and touchpoints that mobile advertising creates. With a growing number of account holders conducting financial transactions through web interfaces, personal computers and mobile devices, the number of human interactions may decline over the next decade. The future […]

Read More…