What We Think

Research, News, Infographics, and Use Cases

Managing Expectations for Push Notifications

By Gregg | Aug 4, 2020

The hallmark of mobile marketing campaigns is the push notification. […]

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Promote Mortgage Rates to Account Holders

By Gregg | Jul 28, 2020

As the Larky team works with our community financial institution […]

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Top Lead Generation Trends in 2020

By Gregg | Jul 21, 2020

Lead generation is the lifeblood of growth in the online […]

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Helping Community FIs Communicate Reopenings

Helping Community FIs Communicate Reopening

By James Burdine | Jul 14, 2020

As the Larky team works with our community financial institution […]

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Five Tips to Create a Successful Lead Generation Campaign

Five Tips to Create a Successful Lead Generation Campaign

By James Burdine | Jul 8, 2020

Robust and intelligently designed marketing strategies can make or break […]

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Engage Millennial and Gen-Z Account Holders with an Audience-Level Approach

By James Burdine | Jun 24, 2020

As innovation takes the financial sector by storm, account holders […]

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Community FIs Spread Hope

Helping Community FIs Spread Hope

By James Burdine | May 13, 2020

As the Larky team works with our community financial institution […]

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One-to-One Communication Outside the Branch

By James Burdine | Apr 21, 2020

As the Larky team works with our community financial institution […]

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Larky in the News

Finovate interviewed Larky CEO Gregg Hammerman to discuss his view on the power of personalization. Hammerman discusses personalization, the importance of tailored one-to-one communication and why implementing a personalized user experience is what's next for community FIs. Read more here

Larky CEO Gregg Hammerman joined an insightful panel discussion on The Bank of the Future during the 2019 Finastra Universe Client Conference. We're thrilled to share video of that discussion here.

Finastra interviews Larky CMO James Burdine on the community financial institution of the future. He shares his views on using fintech to retain account holders and leveraging data to drive strategic planning.

The SPARK.grow podcast interviews Larky CEO Gregg Hammerman on strategic growth, scaling with partners, and pivoting a successful fintech as it evolves.

CUbroadcast Live from Filene's big.bright.minds 2019: Mike Lawson interviews Larky CEO Gregg Hammerman on the importance of providing Netflix-like Personalized Experiences for credit union members. Watch the CUBroadcast interview and learn about Hammerman's thoughts on privacy and curated experience for account-holders.

Breaking Banks Fintech Podcast: Larky CEO Gregg Hammerman and CMO James Burdine talk loyalty, engagement, and using fintech to build your FI brand in this interview with Jason Henrichs. Breaking Banks is the #1 Global Fintech Podcast with more than 5.5 million listeners from 172 countries. Larky is segment 2, right after the UberMoney interview.

CUbroadcast: Larky CEO Gregg Hammerman shines a light on the ROI of right place, right time communication for lead generation and audience loyalty in this interview with Mike Lawson.

CU Management: CUES interviews Larky CEO Gregg Hammerman in the August 2019 Imaginative Engagement Strategies study

Finastra Appathon: Larky's nudge® achieves top-10 status at Finastra's FinU Fusion Fabric Appathon

Finastra: Gregg Hammerman joins The Bank of the Future panel discussion at Finastra's FinU Conference

Access Softek: Larky CEO Gregg Hammerman presents at Access Softek's 2019 Client Conference

MDC: Larky CEO Gregg Hammerman presents at the Members Development Company conference

CUbroadcast: Mike Lawson interviews Larky CEO Gregg Hammerman on Trends in Member Engagement

Hoosier Banker Digital: Mobile Customer Engagement – Boost wallet share, loyalty and retention with Larky

Filene Research Impact Brief: Larky Pilot: A Mobile Engagement and Rewards Platform

Filene: On a Lark with Pokémon Go

Tradestreaming: How credit unions are using fintech to build their brands

CUNA News: Situationally aware banking apps will help members decide what fits in their budget

CU Insight – Filene Research Institute Announces the Launch of a New Mobile App Partnership

Finovate Technology Conference – Larky selected to present at financial technology conference. See our 7-minute on-stage presentation

CNN Money – Larky selected as one of the top 15 financial sites and apps

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Creating a cohesive brand outreach that appeals to #Millennials and #GenZ account holders as much as #babyboomers and #GenX will help your financial institution hold your own against the competition.

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Segmentation can improve account holder relationships by utilizing meaningful data to tailor your individual messaging.

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Having a consistent #brandmessage builds trust and confidence with your #accountholders and encourages loyalty. Learn more at:
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