Our Story

Larky, an Ann Arbor, MI based company, builds engagement and loyalty programs that help financial institutions, health insurers, universities, and media companies connect with their audience at the right time and place. Larky's nudge® code library and private label mobile engagement platform power relevant right time/right place communications.

Our Leadership Team

We are entrepreneurial veterans + innovators + fun-seekers + a furry monster.

Gregg Hammerman

Gregg Hammerman

CEO and Co-Founder

Passionate about helping organizations better communicate and engage with their audiences. Excited about partnerships and products that help Larky achieve that goal. Loves exploring new trails, recipes, books, and places with his amazing wife/kids/dog, or solo.


David Groom


With an insatiable thirst for knowledge, and proficiency in a wide array of programming languages, frameworks, and APIs, David is able to offer insight and inspiration drawing on both breadth of technologies and depth of understanding.

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James Burdine

Chief Marketing Officer

James is a marketing and operations craftsman who blends creative marketing, voice of the customer insights, and experiments to create and execute Larky’s GTM strategy. He also leads all client-success activities. He loves time with his wife and daughters, often with a stack of books or his camera beside him.

Our Advisory Board

The Advisory Board guides the leadership team with strategic decisions related to our mission, vision, and strategy

Amy Herbig

Amy Herbig

CEO of The BA Group

As the CEO of The BA Group, Amy leads a team comprised of professionals between Minnesota and Texas that share in Amy’s passion for the industry, lending their areas of expertise to help BA’s credit union partners analyze, plan, develop and implement marketing, branding, media, social media and analytical efforts.

Sharon Moseley

Sharon Moseley

CIO at Kinecta Credit Union

Sharon Moseley is CIO at Kinecta Credit Union. With over 15 years of CIO and Business Strategy experience in Financial Services (Primarily, Banking, Consumer Finance and Insurance), She passionately embraces the philosophy that “Technology must Position the Business to Succeed.” Sharon’s experience runs the gamut from start-ups to Fortune 500, mergers and acquisitions, turnarounds and build-from-scratch.


Steve Reich

Fintech Veteran

Steve Reich is a Fintech veteran, consultant, and angel investor. Formerly the Chief Partnerships Officer for Malauzai at Finastra. Steve brings 30 years of broad partnering, sales, and operational experience with companies such as Malauzai, Digital Insight, and Treasury Services Corporation. Steve’s background spans sales, marketing, customer support, strategic relationships, and software implementation.

Clients & Partners include...

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