Best Practices for Managing Advertising Data

Data is only as good as the planned campaign for understanding an audience, establishing new touch points, and maximizing current ones. However, a financial institution (FIs) must refine the practices surrounding data management to focus their messages and identify efficient channels for reaching current and future account holders. Larky, a financial institution specialist, suggests using […]

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Top Mobile Banking App Trends for 2020

With mobile devices, it’s all about the apps. Financial apps are the third most popular mobile application downloaded to devices after social media and weather applications. The growing interest in financial applications created through open APIs promotes financial literacy. Also, the popularity of reward systems and games through active savings applications continues to grow. Not […]

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Integrating FI branches into the omnichannel experience

Mastering the digital marketplace isn’t only essential for retailers. Financial institutions must take advantage of new revenue sources and touchpoints that mobile advertising creates. With a growing number of account holders conducting financial transactions through web interfaces, personal computers and mobile devices, the number of human interactions may decline over the next decade. The future […]

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What financial institutions should know about geo-notifications

Do you ever notice that your phone chimes whenever you’re near your favorite restaurant with a promotion about a new appetizer or drink special? Have you become accustomed to receiving a conveniently timed message about a sale that’s going on when you drive past a mall? For some, these may be well-placed cases of serendipity; […]

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How To Create Meaningful Touchpoints in an Account Holder’s Journey

Gaining customers through quality online experiences is something financial institutions strive for in today’s mobile society. While brick-and-mortar locations still comprise the majority of a financial institution’s business, mobile engagement has become a mainstream method of increasing account holders. With that, creating meaningful touchpoints is an essential aspect of any mobile engagement campaign. For the […]

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Helpful Tips to Maximize Customer Lifetime Value

The key to long-term success is not necessarily based on how many customers a business can acquire. Indeed, growing sales (and therefore a customer base) is beneficial, but in today’s financial world, keeping loyal account holders is easier and less costly than gaining new ones. See the potential For this reason, community banks and credit […]

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Understanding Gen Z’s Relationship with Financial Institutions

Generation Z is arguably the fastest growing segment of banking customers. According to ABA Banking Journal, Gen Z will soon edge out Millennials and become the largest demographic in the United States, with an estimated purchasing power of more than $44 billion collectively. Moreover, Gen Zers came of age more than a decade after the […]

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Four Ways Push Notifications Can Increase Engagement

The relationships consumers have with their phones say a great deal about how they spend money and how they connect with the outside world. These are critical aspects of engagement for financial institutions to understand. As increasing numbers of account holders use their phones for banking needs, engaging them where they are is essential as […]

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