How To Improve Audience Outreach With Lock-Screen Messaging

For any modern financial institution (FI), one-to-one communication proves to be a valuable messaging tool. In its purest form, it can be used for payment reminders or holiday greetings. But with the right solutions, it can be harnessed to improve your direct outreach to account holders. Two-thirds of smartphone users enjoy receiving service-based text messages […]

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How to Keep a Consistent Brand Voice Across All Channels

Community financial institutions (FIs) realize that their brand voice is their distinct identity, but creating an identifiable tone is not enough in itself. Your FI’s brand voice needs to be consistent across all channels to maintain its unmistakable quality and appeal to audiences. The importance of a brand voice Your brand voice is the initial […]

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Managing Expectations for Push Notifications

The hallmark of mobile marketing campaigns is the push notification. For the uninitiated, a push notification is essentially a message on the lock screen of a mobile device from a company or business that reminds the user of an upcoming event, sale or opportunity. As more businesses become a part of the digital marketplace, push […]

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Top Lead Generation Trends in 2020

Lead generation is the lifeblood of growth in the online marketplace. A successful campaign is agile and responds to the ever-changing landscape of innovation. Read on to learn which lead generation trends will garner the best ROI in 2020. 1. Automation Carefully segmenting your data and sharing content that is relevant and personalized is arguably […]

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Five Tips to Create a Successful Lead Generation Campaign

Five Tips to Create a Successful Lead Generation Campaign

Robust and intelligently designed marketing strategies can make or break a business. Are you sabotaging your own lead generation campaigns? Financial institutions (FIs) rely on solid lead generation to grow their audiences and gain account holders. Falling suspect to bad lead practices could waste precious resources for all FIs. To avoid the common pitfalls of […]

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Engage Millennial and Gen-Z Account Holders with an Audience-Level Approach

As innovation takes the financial sector by storm, account holders are demanding more than ever from their financial institutions (FIs). This especially holds for millennials and Gen Z, who appreciate solutions with next-level customization and seamless integration. For these audiences, run-of-the-mill financial products don’t cut it anymore, regardless of the bank or credit union label […]

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What Community Financial Institutions Do Better Than Big Banks

Community financial institutions are better positioned to make banking easier for retail account holders and business owners alike. It’s a common assumption that community banks and credit unions offer fewer services and are slower to adopt technology than the big banks. However, this couldn’t be further from the truth. It’s true that big banks have […]

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Best Practices for Managing Advertising Data

Data is only as good as the planned campaign for understanding an audience, establishing new touch points, and maximizing current ones. However, a financial institution (FIs) must refine the practices surrounding data management to focus their messages and identify efficient channels for reaching current and future account holders. Larky, a financial institution specialist, suggests using […]

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