Five Tips to Create a Successful Lead Generation Campaign

Five Tips to Create a Successful Lead Generation Campaign

Robust and intelligently designed marketing strategies can make or break a business. Are you sabotaging your own lead generation campaigns? Financial institutions (FIs) rely on solid lead generation to grow their audiences and gain account holders. Falling suspect to bad lead practices could waste precious resources for all FIs. To avoid the common pitfalls of […]

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Engage Millennial and Gen-Z Account Holders with an Audience-Level Approach

As innovation takes the financial sector by storm, account holders are demanding more than ever from their financial institutions (FIs). This especially holds for millennials and Gen Z, who appreciate solutions with next-level customization and seamless integration. For these audiences, run-of-the-mill financial products don’t cut it anymore, regardless of the bank or credit union label […]

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What Community Financial Institutions Do Better Than Big Banks

Community financial institutions are better positioned to make banking easier for retail account holders and business owners alike. It’s a common assumption that community banks and credit unions offer fewer services and are slower to adopt technology than the big banks. However, this couldn’t be further from the truth. It’s true that big banks have […]

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Best Practices for Managing Advertising Data

Data is only as good as the planned campaign for understanding an audience, establishing new touch points, and maximizing current ones. However, a financial institution (FIs) must refine the practices surrounding data management to focus their messages and identify efficient channels for reaching current and future account holders. Larky, a financial institution specialist, suggests using […]

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Top Mobile Banking App Trends for 2020

With mobile devices, it’s all about the apps. Financial apps are the third most popular mobile application downloaded to devices after social media and weather applications. The growing interest in financial applications created through open APIs promotes financial literacy. Also, the popularity of reward systems and games through active savings applications continues to grow. Not […]

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Integrating FI branches into the omnichannel experience

Mastering the digital marketplace isn’t only essential for retailers. Financial institutions must take advantage of new revenue sources and touchpoints that mobile advertising creates. With a growing number of account holders conducting financial transactions through web interfaces, personal computers and mobile devices, the number of human interactions may decline over the next decade. The future […]

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What financial institutions should know about geo-notifications

Do you ever notice that your phone chimes whenever you’re near your favorite restaurant with a promotion about a new appetizer or drink special? Have you become accustomed to receiving a conveniently timed message about a sale that’s going on when you drive past a mall? For some, these may be well-placed cases of serendipity; […]

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How To Create Meaningful Touchpoints in an Account Holder’s Journey

Gaining customers through quality online experiences is something financial institutions strive for in today’s mobile society. While brick-and-mortar locations still comprise the majority of a financial institution’s business, mobile engagement has become a mainstream method of increasing account holders. With that, creating meaningful touchpoints is an essential aspect of any mobile engagement campaign. For the […]

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