Win Account Holder Loyalty with Mobile Apps

Easy to use, convenient to operate and secure to access, mobile apps transform the way finance information is delivered to account holders by making it available anytime, anywhere. These capabilities are all the more relevant in a post-pandemic world, where apps for financial institutions (FIs) have recorded up to an 85% increase in usage after […]

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How Financial Institutions Establish Cohesive Brand Outreach

For any financial institution (FI), meeting the anytime-anywhere needs of account holders must be the top priority to hold their own against competitors. Brand exposure is required to highlight this incremental value and improve account holder loyalty. This is especially true with the emergence of younger audiences, which has highlighted brand outreach as an essential […]

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How account holder segmentation can help your financial institution

Whether you represent a new bank or a credit union, knowing how to improve account holder relationships is essential to your operational success. One of the most effective ways to accomplish this objective is by learning more about your audience. The reason is simple: Understanding account holders on a granular level can help your financial […]

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Get a holistic view of millennial and Gen-Z account holder activities

Whether you operate a credit union or a bank, you might be aware of the increasing expectations that modern account holders have for their financial institutions (FIs). From specific lending solutions to competitive interest rates, today’s financially literate consumers know what they want. To earn their business, community FIs must take a holistic approach to […]

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How To Improve Audience Outreach with Lock-Screen Messaging

For any financial institution (FI), meeting the anytime-anywhere needs of account holders must be the top priority to hold their own against competitors. Brand exposure is required to highlight this incremental value and improve account holder loyalty. This is especially true with the emergence of younger audiences, which has highlighted brand outreach as an essential […]

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How To Improve Audience Outreach With Lock-Screen Messaging

For any modern financial institution (FI), one-to-one communication proves to be a valuable messaging tool. In its purest form, it can be used for payment reminders or holiday greetings. But with the right solutions, it can be harnessed to improve your direct outreach to account holders. Two-thirds of smartphone users enjoy receiving service-based text messages […]

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How to Keep a Consistent Brand Voice Across All Channels

Community financial institutions (FIs) realize that their brand voice is their distinct identity, but creating an identifiable tone is not enough in itself. Your FI’s brand voice needs to be consistent across all channels to maintain its unmistakable quality and appeal to audiences. The importance of a brand voice Your brand voice is the initial […]

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Managing Expectations for Push Notifications

The hallmark of mobile marketing campaigns is the push notification. For the uninitiated, a push notification is essentially a message on the lock screen of a mobile device from a company or business that reminds the user of an upcoming event, sale or opportunity. As more businesses become a part of the digital marketplace, push […]

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Top Lead Generation Trends in 2020

Lead generation is the lifeblood of growth in the online marketplace. A successful campaign is agile and responds to the ever-changing landscape of innovation. Read on to learn which lead generation trends will garner the best ROI in 2020. 1. Automation Carefully segmenting your data and sharing content that is relevant and personalized is arguably […]

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