Community financial institutions (FIs) realize that their brand voice is their distinct identity, but creating an identifiable tone is not enough in itself. Your FI’s brand voice needs to be consistent across all channels to maintain its unmistakable quality and appeal to audiences.
Your brand voice is the initial representation of your FI and the opportunity to build a genuine connection with audiences. By maintaining that first impression in all subsequent communications, you can turn your voice into a pillar of strength that reiterates your core values. Along with making a lasting impression, this consistency builds trust and confidence with your audiences and encourages them to become loyal account holders.
As such, it’s essential to learn how to create a brand voice for your FI, but it’s also vital to maintain it consistently. While maintaining your brand voice can be a complex task for an FI with multiple avenues of communication, it’s not impossible to achieve.
The Larky nudge engagement platform empowers your FI to use one-to-one communication to deliver on-brand relevant messaging to account holders. Whether you are sending point-in-time or geo-targeted lock-screen notifications through your mobile banking app to account holders, the Larky solution ensures that you deliver the right message to the right segment of account holders at the right time and place.
Before you learn how to maintain your brand voice in a seamless manner, you need to make sure that your FI has a distinct voice in the first place.
Fortunately, you don’t have to move mountains to achieve this objective. To craft a clear brand voice, you must focus on a few key aspects:
- Tone. As a community FI, your tone needs to be personable, friendly and accommodating. These characteristics tell your audiences that you are there for them whenever they need your services.
- Message.Since you serve audiences that need timely solutions, your brand message needs to be simple, coherent and helpful.
- Concept.Given that your community FI is based on helping people achieve their financial goals, your concept needs to showcase this ability.
Through the Larky nudge platform’s communication tools, you can use your distinct brand voice as you tailor one-to-one communication about new loan product offerings, engagement opportunities and more to segments of your account holders. This approach helps you establish and promote your brand voice consistently.
Once you learn how to create your brand voice, the next step comes in the form of maintaining its consistency. This particular task requires you to devise a holistic strategy to ensure uniformity throughout your brand messaging.
Essentially, you must exude your brand voice at all times. Depending on the stage of the sales funnel your audience is in, your brand voice propels them forward to the next stage.
For instance, in the awareness stage, if your brand voice is exceptionally helpful, your audience may deem that as a desirable feature they look for in their community FI and want to further explore your offerings. As they enter the engagement stage, that helpfulness (if your brand is truly consistent) should translate into clear opportunities for your audience to learn more, contact your team and more. If resources or next steps are hard for your audience to find, that original helpfulness they were attracted to has disappeared, and they’ll follow suit shortly.
As another example, if your brand voice is more assertive, showcasing savings or investment products for a better future can help you complete product conversions in a way that is consistent with your overall messaging.
Utilizing an engagement solution such as the Larky nudge platform makes it easier for your FI to achieve consistency. By using the integrated content management system and intuitive interface, you can strike the perfect balance between your brand voice and your products and services.
Being able to make timely edits and swift modifications according to audience reaction goes a long way towards driving awareness, promoting engagement and improving conversions. By using these features, you don’t have to struggle to learn how to maintain a brand voice.
Once you learn how to create and maintain your brand identity, you can effectively promote it through various channels. The more you showcase your brand identity, the more trust it creates within your audiences. As a result, you can reap the multiple benefits: stronger audience connections, more client loyalty, more comprehensive advertising and the like.
To continue strengthening your brand identity, make sure that you are taking precise actions to emphasize your value to your audience. Using ethical social media monitoring to assess and meet users’ needs, delivering geo-targeted notifications to advertise products, and sending personalized messages to highlight promotions contribute towards this practice.
Additionally, through the Larky nudge engagement platform, you can easily outline your FI’s culture through your personalized marketing capabilities to enhance transparency and highlight your company’s personality with your audience. By reaching out to audiences when they need your help the most, you can improve your brand’s reliability. Through customized advertisements, you can increase your audience’s awareness. And by relevant promotions, you can improve your conversions.
The Larky nudge engagement platform offers an intuitive, accessible and affordable solution for you to create and maintain your brand identity across all avenues. With the Larky solution, you can easily craft and revise your messaging to build more trust within your audience and scale your operations in the long run.
Contact Larky today to schedule a demo to see how our offerings can help your community FI. We will be pleased to answer any questions you may have for us.