Promote Mortgage Rates to Account Holders

As the Larky team works with our community financial institution clients, prospects, and strategic partners, we learn new ways in which they are supporting the reopening of their communities. We also listen to them explain their challenges and needs in reaching account holders during the COVID-19 epidemic. Their latest concern: communicating that realtors are open […]

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Top Lead Generation Trends in 2020

Lead generation is the lifeblood of growth in the online marketplace. A successful campaign is agile and responds to the ever-changing landscape of innovation. Read on to learn which lead generation trends will garner the best ROI in 2020. 1. Automation Carefully segmenting your data and sharing content that is relevant and personalized is arguably […]

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Helping Community FIs Communicate Reopening

Helping Community FIs Communicate Reopenings

As the Larky team works with our community financial institution clients, prospects, and strategic partners, we learn new ways in which they are supporting their communities. We also listen to them explain their challenges and needs in reaching account holders during the COVID-19 epidemic. Their latest concern: communicating to account holders as branches reopen. A […]

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Five Tips to Create a Successful Lead Generation Campaign

Five Tips to Create a Successful Lead Generation Campaign

Robust and intelligently designed marketing strategies can make or break a business. Are you sabotaging your own lead generation campaigns? Financial institutions (FIs) rely on solid lead generation to grow their audiences and gain account holders. Falling suspect to bad lead practices could waste precious resources for all FIs. To avoid the common pitfalls of […]

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