The nudge® engagement platform empowers financial institutions to connect with account holders at the right place and time using targeted geo-notification through the Access Softek mobile banking solution
– FOR IMMEDIATE RELEASE FINANCIAL/BUSINESS MEDIA –
SHARON CARNAGHI, VP OF MARKETING • 331-223-2709 • firstname.lastname@example.org
JAMES BURDINE, CMO • 415-952-7598 • email@example.com
ANN ARBOR, Michigan – February 20, 2020 ─ Today, fintech and geo-location marketing leader Larky announced a reseller partnership to bundle the nudge® geo-location and engagement technology into Access Softek’s cutting-edge mobile banking app.
Digital banking developer, Access Softek will deploy their right place/right time technology to their financial institution clients. The innovative nudge® code library empowers financial institutions to connect with their audience at the right place and time using targeted geo-notifications to promote loan offers to account-holders with contextually relevant messaging.
“Focused on continual innovation ourselves at Access Softek, our partnership with Larky is a great fit,” stated Chris Doner, CEO and owner of Access Softek, Inc. “Bundling Larky’s nudge® geo-location and engagement technology into our mobile banking app furthers our ability to provide financial institutions and the end consumer a high-quality mobile banking experience.”
Gregg Hammerman, CEO of Larky, comments, “We are thrilled to partner with Access Softek. Our location-based platform enables financial institutions to send account-holders contextually relevant notifications from their mobile-banking app when they are near a specific location where the financial institution wants to promote a specific product or service. This increases cross-selling opportunities for the FI and encourages account holder engagement at the most convenient time for the user.”
Larky, an Ann Arbor, MI based company, builds fintech engagement and loyalty programs that help financial institutions, health insurers, universities, and media companies connect with their audience at the right time and place. Larky’s nudge® code library and private label mobile engagement platform power relevant right place/right time communications.
About Access Softek, Inc.
Access Softek, Inc. lives on the cutting-edge of digital banking technology. Dedicated to innovation and continually improving the member experience, Access Softek’s most recent innovations include: an easy-to-use automated investment tool completely integrated within mobile and online banking; biometric call center authentication designed to improve security and reduce call times; and a fraud control tool which uses machine learning and a deep neural network to prevent fraud. These are the latest steps in Access Softek’s history of innovative digital banking firsts, which include the first app-based mobile banking; first web-based Personal Financial Management (PFM); and first triple play of app, WAP, and SMS banking. Since 2004, Access Softek has continued to deliver industry firsts to over 400 bank and credit union customers from its Berkeley, California headquarters. Learn more at AccessSoftek.com.