The nudge® engagement platform empowers financial institutions to connect with account holders at the right place and time using targeted geo-notification through the Access Softek mobile banking solution […]
Data is only as good as the planned campaign for understanding an audience, establishing new touch points, and maximizing current ones. However, a financial institution (FIs) must refine the practices surrounding data management to focus their messages and identify efficient channels for reaching current and future account holders. Larky, a financial institution specialist, suggests using […]
Your FI offers competitive interest rates, no application fees, and the option to make balloon payments, but will your account holders remember your loan programs while they enjoy the Boat Show? Promoting loan offers to your audience at the right place and time means talking to your account holders about what is important to them. […]
With mobile devices, it’s all about the apps. Financial apps are the third most popular mobile application downloaded to devices after social media and weather applications. The growing interest in financial applications created through open APIs promotes financial literacy. Also, the popularity of reward systems and games through active savings applications continues to grow. Not […]
