Promote Mortgage Rates at Open Houses

Your FI offers competitive mortgage rates, no application fees, and 10 to 30 year terms, but will your account holders think of your loan programs while they are house-hunting? Promoting loan offers to your audience at the right place and time means talking to your account holders about what is important to them. Targeting right […]

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Integrating FI branches into the omnichannel experience

Mastering the digital marketplace isn’t only essential for retailers. Financial institutions must take advantage of new revenue sources and touchpoints that mobile advertising creates. With a growing number of account holders conducting financial transactions through web interfaces, personal computers and mobile devices, the number of human interactions may decline over the next decade. The future […]

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What financial institutions should know about geo-notifications

Do you ever notice that your phone chimes whenever you’re near your favorite restaurant with a promotion about a new appetizer or drink special? Have you become accustomed to receiving a conveniently timed message about a sale that’s going on when you drive past a mall? For some, these may be well-placed cases of serendipity; […]

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