Helpful Tips to Maximize Customer Lifetime Value

The key to long-term success is not necessarily based on how many customers a business can acquire. Indeed, growing sales (and therefore a customer base) is beneficial, but in today’s financial world, keeping loyal account holders is easier and less costly than gaining new ones. See the potential For this reason, community banks and credit […]

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Understanding Gen Z’s Relationship with Financial Institutions

Generation Z is arguably the fastest growing segment of banking customers. According to ABA Banking Journal, Gen Z will soon edge out Millennials and become the largest demographic in the United States, with an estimated purchasing power of more than $44 billion collectively. Moreover, Gen Zers came of age more than a decade after the […]

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Use Targeted Messages to Influence Buyer Intent

Larky’s nudge® engagement platform enables marketers to target consumers while they are considering a purchase. In the age of mobile first, mobile forward banking, your FI needs to be where your audience is while account holders are considering a purchase. Is your marketing team ready to use geo-location to send targeted, relevant messages to your […]

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Four Ways Push Notifications Can Increase Engagement

The relationships consumers have with their phones say a great deal about how they spend money and how they connect with the outside world. These are critical aspects of engagement for financial institutions to understand. As increasing numbers of account holders use their phones for banking needs, engaging them where they are is essential as […]

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5 Minute Set-up to Send Targeted Messages

Larky’s nudge® engagement platform empowers marketers to get up-and-running quickly, adding geo-location engagement to marketing campaigns without the IT Department needing to take any action. Is your marketing team ready to use geo-location to send targeted, relevant messages to your account holders? Great Fintech solutions can be quickly turned on, making it easy for your […]

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How mobile technology is transforming the financial sector

A decade after Apple’s famous “There’s an app for that” campaign debuted, it can be said literally that the world runs on smartphone apps. Apps help us navigate traffic (Waze), order dinner delivery to our front door (DoorDash), get a ride in the blink of an eye (Lyft) and even manage our vacations (Orbitz). With […]

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