ANN ARBOR, MI - Larky, the market leader of account holder engagement technology, is proud to announce its recent collaboration with Trellance, a leading technology partner for credit unions, and MSUFCU. Their joint effort brought a unique, data-centric solution that leveraged enhanced AI driven segmentation and targeting for MSUFCU.

By leveraging the power of Trellance's Next Best Product AI, one of the 6 AI driven predictive models offered by Trellance, on the Larky nudge® platform, MSUFCU can design and execute more engaging campaigns that result in higher tap rates and increased member engagement.

"Trellance is committed to providing credit unions with the essential data driven insights they need to succeed. Collaboration betweenTrellance and Larky allowed MSUFCU to get the right product in front of theright people at the right time. Trellance’s objective is to take the guessworkout of the development of marketing campaigns. Integration with players likeLarky offering powerful, personalized messaging is a key capability to addressthe “last mile” and increase the campaign conversion rate" said PaoloTeotino, Chief Product Officer at Trellance.

Michigan State University Federal Credit Union (MSUFCU) hasalready experienced substantial success from this collaboration. According toAmi Iceman, Chief Research and Digital Experience Officer at MSUFCU, "Thedata from Trellance, leveraged through the Larky platform, has significantlyenhanced our ability to connect with our members. Using both these tools hasallowed us to further improve our results and tailor our messaging to reach theright person at the right time."

This collaboration exemplifies Larky's commitment to building aseamless ecosystem with technology providers, enabling all Larky clients toaccess powerful data that enhances their engagement strategies.

To learn more about Larky and the enhanced solutions providedthrough its collaboration with tech providers, visit https://nudge.larky.com.

About Larky

Larky, the market leader of account holder engagement technology, empowers financial institutions to proactively connect with their audience in the right place, at the right time. The company advances digital transformation in the banking sector through its Larky nudge® platform, which delivers tailored turnkey push notification campaigns to selected accountholders. For more information, visit https://nudge.larky.com. Follow Larky on LinkedIn and Twitter.

‍

About MSUFCU

Founded in 1937, MSUFCU has a national reputation for excellence and has received several top industry and workplace awards, including being named a Best Credit Union to Work For® by American Banker for the sixth year, a Top Workplace by the Detroit Free Press for 12 consecutive years, and a National Best and Brightest Companies to Work For® winner for seven consecutive years. MSUFCU has also been certified as a Great Place to Work® for 10consecutive years and has been recognized by the Credit Union National Association, earning first place for the people-helping-people philosophy Louise Herring Award. MSUFCU is headquartered in East Lansing, Michigan; has 23branches; nearly 350,000 members; over $7.45 billion in assets; and more than1,100 employees. For more information, visit msufcu.org.

‍

About Trellance

Trellance is a credit union cooperative and leading technology partner for credit unions, delivering innovative technology solutions to help credit unions achieve more. With a comprehensive suite of analytics, cloud and talent solutions, the Trellance team ensures credit unions increase efficiency ,manage risk, and improve member experience. As a tech partner, Trellance ensures that credit unions have access to the latest generation of fintech solutions, filled with powerful tools such as artificial intelligence and machine learning. Learn more at Trellance.com.

‍